Gunter Pauli

Gunter Pauli

Blue Economy

Founder and President of Fundación ZERI (Zero Emissions Research and Initiatives) and creator of the Blue Economy, concept launched in his book “The Blue Economy”, translated into 30 languages and adopted as its own document by the Club of Rome.

Since 2004 he has designed over 150 projects and business models. He is advisor to the Japanese government and to United Nations.


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